Technological advances have also affected the media. For this reason, nowadays, different types of vehicles have had to adapt to the new scenario that has been designed over the years, mainly with the emergence of the internet. In this context, the future of broadcast has become a challenge for communicators. After all, the relationship with the general public has been necessary for building new strategies that manage to preserve and continue to win over the audience.
There is no doubt that the internet was one of the main contributors to the change in the relationship between the public and television. Streaming services have started to further target viewers, who can now watch content that is available in recorded videos or consume catalogs of films and series. According to the website Statista.com, Netflix dominates the worldwide streaming market with almost 155 million users around the world. In 2019, its revenue was more than 20 billion U.S. dollars, and currently, it employs approximately 8,600 professionals around the world. With an eye on this market, other giant brands, such as Amazon, Apple, and Disney, began to invest billions of dollars in streaming services. The Walt Disney Company, for instance, controls the media networks: ABC, ESPN, FX, National Geographic, and Disney Channel; the film studios: Walt Disney Studios, Marvel Studios, Lucas Film, Pixar, 20th Century Fox, and Blue Sky Studios; the streaming services: Disney+, ESPN+, Hulu and Hotstar. As a result, it has great hopes for controlling the market in the following years. It is important to note that the public is not only interested in a vast catalog of films and series, but also original content. The company that best offers this combination will unquestionably lead the market.
Television broadcasting services have already been affected by these new technologies and are already taking steps to avoid losing space in the public’s preference. The CTV, for instance, already has its streaming service, and it offers all of its original and licensed content for TV shows, documentaries, films, and series, as well as being able to watch its linear programming live through the streaming service. Again, the original and exclusive content will be the safest way for television to keep powerful among new technologies.
The most important thing is that the audiovisual professional is always connected and prepared for all these changes. Just as the consumption of content is changing, the production of that content will also change. Despite having over 10 years of experience with broadcast television in Brazil, I am currently recycling myself and getting to know a new audiovisual market in Canada. I hope to be part of all this historical change in the media, contributing to my previous experience and learning from new technologies.
The truth is that neither TV, radio nor cinema will end. But the fact is that these large industries will have to transform to survive, as new technologies have changed the way that society consumes audiovisual content. The fact is that we are experiencing a milestone in the industry, the facility of digital content, direct from the internet in real-time and anywhere, is the great triumph of streaming services. Great innovations modify old ways of thinking into new ways of acting.